KYLE BY ALENE TOO
With retro-styling, its bounty of wardrobe-enhancing super-chic accessories, and a brand mix that would make any international fashionista weak in knees, Kyle by Alene Too has rocked the Beverly Hills shopping scene. The store opened as a joint venture between The Real Housewives of Beverly Hills reality star Kyle Richards and Florida based multi-brand retailer Alene Too. The brick clad boutique is located on the corner of Bedford and Brighton Way, just down the street from Co-Star Lisa Vanderpump’s Villa Blanca restaurant. Entering the store one instantly senses its vocation and its soul- not just an emporium, but rather a curation of everything Kyle loves-from vintage Chanel to the bold and Pucci-esque florals of Matthew Williamson, classic pavé hoop earrings by Mary Louise Designs to the highly inspired concept collections of What Goes Around Comes Around. Other key looks include Haute Hippie’s NOLITA lifestyle collection, sultry draped and bias-cut silks from Ramy Brook as well as more casual selections in denim, cover-ups and shorts. In addition to its almost overwhelming and opulent punch of glamour, the boutique offers its fashion faithful a client-centric experience that includes private at-home styling appointments and personalised concierge services.
Alene Too caught the attention of Ms. Richards whilst promoting her best-selling book at an author event held at its Boca Raton location. Having immediately fallen in love with the boutique and its electic style, Ms. Richards had the ingenious idea of forging a partnership with the store’s owners Debbie Weisman and Lizzy Schwartz to bring an innovative concept store to Beverly Hills. Together these three stylish and ambitious women have developed a unique blend of trend, craftsmanship, and service which is poised to become THE shopping experience of 90210.