THE RODEO REPORT
PETER MARINO FOR CHRISTIAN DIOR
There has always been something magical about the Christian Dior experience, packed with the power of transformation, surprise, and wonderment- a world resolutely feminine and glamorous that has been charming its eager victims since Monsieur Dior’s revolutionary 1947 New Look Collection. Fast forward to the 21st Century and to the brand’s preeminent position as an innovative leader in the world of luxury Couture, Ready-to-Wear, Accessories, and Cosmetics. And although like many brands the French design house has embraced a logo-conscious culture of conspicuous consummation, the house’s commitment to artistry, craftsmanship, and to its rich heritage as one of the world’s oldest remaining couture houses is truly relentless.
So when it came to the recent project of renovating the Rodeo Drive boutique, Dior sought the visionary and radically chic style of world famous architect Peter Marino to marry the brand’s vision of modern luxury and old world European style. With 5,000 square feet of polished marble studded by château-eque black diamond cabochons, 18th Century accents in the form of etched glass and modern versions of classic Louis chairs, and cavalcade of modern furnishings and art, Marino’s manifestation of Dior chic takes on a truly residential feeling making one feel invited to an edgy and sophisticated Parisian Hôtel Particulier rather than a staid and institutional branded boutique. Carved into five unique rooms, each dedicated to one of the brand’s specialties, the boutique features intimate salons for viewing the seasonal selection of handbags, ready-to-wear, and fine jewelry. Yet in this sea of refinement, the true soul of each space is hallmarked by contemporary art installations which act as beacons to guide clients through the lush palette of classic Dior grey, subtle creams, and glass. Commissioned art installations include a circular Claude Lalanne ginkgo bench in the entrance room, featuring cascading flowers, a Rob Wynne mirror glass installation on the ceiling of the handbag area, a Johnny Swing couch made of welded half dollars and stainless steel in the ready-to-wear room and two sculptures by glass artist Jeff Zimmerman alongside a custom tapestry in the shoe salon by native California artist, Pae White.
The project’s lead designer, Peter Marino, is no stranger to the world of luxury and is today considered one of fashion’s most respected and innovative ambassadors-translating and molding luxury brand interiors for the most influential houses including Chanel, Dior, Louis Vuitton, Fendi, and Barneys New York. In addition, prestigious residential projects stretching from Santa Barbara to Gstaad, Palm Beach to Paris have contributed to an impressive portfolio of work that embodies Peter Marino’s philosophies of materiality and texture, scale and light.
CHRISTIAN DIOR 309 N. RODEO DRIVE 310.859.4700